Jakarta, Indonesia

CDA put together and implemented a whole design program for Celebrity Fitness throughout Indonesia and Malaysia that helps realize it`s "entertainment" goal of combining entertainment with fitness making it no longer a sweaty gym, but a cool place to hang out. Targeted at the growing young unmarried middle class with disposable income, the fitness centers take its cue from the cafe & lounge culture reinterpreted it into a healthy, lively atmosphere with positive impact. The bottom line is the 2,500m2 centers are fun. Now implementation in over 10 cities throughout Indonesia and Malaysia and soon to expand to India and Vietnam.